CENTER CUBE

Crystal Windows and Doors / 2026

Made to fit,
ready to buy.

A guided product configurator that helps customers choose a window or door, tailor every specification, understand the live price, and complete their purchase with confidence.

Customer using the Crystal Windows and Doors configurator on a tablet in a contemporary home

THE PROJECT

Turning a complex made-to-measure purchase into one clear journey from first choice to final basket.

Client
Crystal Windows and Doors
Discipline
Ecommerce configurator
Year
2026
01 / THE CHALLENGE

Finding the real problem.

Buying windows and doors online involves more than selecting a product. Customers must understand styles, opening types, measurements, finishes, glazing, hardware, and price—often without the confidence that every decision will work together. Crystal needed to make that complexity feel approachable without hiding important specification detail.

02 / OUR RESPONSE

Turning strategy into experience.

We designed a visual six-step configurator that moves from product and style through measurements, finish, review, and confirmation. A persistent product preview, progressive choices, live pricing, clear validation, and a purchase-ready summary let customers see the effect of every decision before adding the configured product to their basket.

Crystal Windows and Doors tablet configurator showing a casement window, finishes, measurements, price, and add-to-basket action
01A guided tablet experience that keeps the configured product, choices, dimensions, and price visible in one calm workspace.
Crystal Windows and Doors desktop configurator showing a green entrance door, glass, hardware, dimensions, and purchase summary
02The same system scales into a detailed desktop workspace for comparing finishes, hardware, glazing, and the final specification.
Crystal Direct configurator product catalogue with composite doors, PVCu windows, French doors, sliding windows, roof lanterns, and patio doors
03The product catalogue gives customers a visual starting point across doors, windows, roof lanterns, and patio systems.
Crystal Direct configurator frame-style selection screen showing a grid of composite door designs
04Customers compare door silhouettes and glazing layouts before moving into detailed configuration.
Crystal Direct door customisation screen with live dimensions, frame colour options, material choices, price, and next-step action
05A live product preview keeps measurements, colour, material choices, and the configured price visible together.
Crystal Direct change-frame screen comparing alternative composite door styles beside the selected door
06The focused comparison view lets customers change frame styles without losing sight of their current selection.
Crystal Direct landing screen inviting customers to see a door or window price in 60 seconds or book a design call
07A clear entry point sets the promise of an instant online price while retaining a supported design-call route.

WHAT WE DELIVERED

One team across every layer.

  1. 01Product strategy
  2. 02Configurator UX and UI design
  3. 03Responsive ecommerce experience
  4. 04Rules and pricing integration
  5. 05Checkout journey

THE OUTCOME

6Guided steps from product to confirmation
LivePrice updates as specifications change
1Connected journey from design to purchase

NEXT PROJECT

Logistics, intelligently orchestrated
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